This is a juicy, fruity,winey cup of coffee. It tastes of strawberry,blueberry,tropical fruit, dark chocolate and black currant. Yet it is not overwhelming and can be easliy enjoyed. Freshly ground , the aroma is intensely sweet and full bodied . Brewed properly it translates perfectly into a full bodied juicy cup. A customer once describe it as a cup of fruity pebbles! It is really a beautiful cup,and one that is perfect to spring on those friends or relatives who tell you all coffees taste the same. Uh, no they do not.