No, this isn’t a flavored coffee with sugar in it. Those crazy flavors you’re picking up is what coffee can taste like when taken really good care of. The “natural” process turns coffee cherries into raisins before getting the seeds ready for roasters. Fermentation makes some gnarly flavors if not carefully monitored, so we only work with small landholders in the Yirgacheffe region of Ethiopia that painstakingly pay attention to the fermentation process. This way all you taste is freshly picked fruit, you’re welcome.