The flavor is remarkably different from any of the other dark roasts. It approaches espresso flavor but remains dark, smokey and immensely exhilarating. If you prefer a Southern style coffee, try adding 20% Chicory to your brew to produce a unique and distinctive taste. This will create a new taste sensation that will be a little more bitter, heavier and the color a bit darker. If you like a sexy, dark roast, this is the one! This coffee is roasted in the pure, dark French tradition. ENJOY! This is as strong and dark as it gets! Roast Dark