Dress lips in True Velvet Lip Colour, a decadently rich and indulgently matte lipstick that looks exactly like velvet. Soft, plush and luxurious, with a delicate, dimensional sheen. One swipe saturates lips in creamy, highly pigmented colour with up to 10 hours of wear*. This is the matte that never feels flat - just light, non-drying and comfortable on your lips. WHAT ARE THE BENEFITS? Velvet matte lipstick with a subtle sheen for a 3D effect. Rich pigment sets for up to 10 hours of wear. Keeps lips smooth, hydrated and comfortable. Pairs beautifully with Enhance and Define Lip Pencils for the full velvet lip experience. WHY LISA CREATED IT “I once dreamt about a lipstick with a velvet fabric bullet, so set out to achieve just that. True Velvet has a velvet texture cast within the bullet itself. It’s so intense and visually exciting… It truly has to be seen to be believed.” * Clinically tested for up to 10-hour long wear.