Organic coffee beans from the Guji region of Ethiopia. This coffee kicks it into gear starting with light roast! If you love bright/tropical flavors in your coffee this is the one for you! The natural processing(leaving the coffee fruit on the beans while drying) adds to the citrus/honey/tropical hints of flavor to this beautiful bean. We suggest light to medium roast with this origin if you want to retain the complexity in the cup. We wont stop you from enjoying a nice dark roast though. Light roast: Often described as tea-like in light roast form, this is truly a unique treat. Medium roast: This coffee balances the richer chocolate/honey notes with the natural fruitiness, providing a well rounded cup of coffee. Dark roast: Not recommended but always allowed, you will get a typical roasted coffee flavor with this roast level. If you like dark coffee and chocolaty roast flavors, go for it! If you have never tried cold brew, we recommend trying this coffee as a medium roast ground as cold brew. An extremely refreshing way to enjoy your caffeine fix this summer.