Putting the word apparel after your brand is kind of an obviously telegraphed move to try to make your brand seem a bit more fancy in, like, a ubiquitously Francophilic sort of way. Just wearing the word APPAREL is funny though because, like, what else would you be wearing? - The classic fit of this shirt ensures a comfy, relaxed wear while the crew neckline adds that neat, timeless look that can blend into any occasion, casual or semi-formal. - The tear-away label means a scratch-free experience with no irritation or discomfort whatsoever. - Made using 100% US cotton that is ethically grown and harvested.