Umami galore makes this remarkable tea taste sweet. Has a creaminess that almost tastes milky, and, when properly prepared, creates a crema not unlike a Guinness draft. Has a long, beautiful finish. Why do people like our matcha so much? Produces a clean energy that leaves you feeling sated, your stomach feeling jubilant, and your brain feeling optimized. An incredible value for a really tasty matcha. From Uji, the Mecca of great matcha.