Silky smooth, super long-wearing liquid lip colour in a customisable formula, with a soft-focus matte finish... bringing a playful new twist to the Velvet lip experience. The feather-light formula wraps lips in comfortable, even coverage and a nourishing blend of hydrating lip-care ingredients. Velveteen allows time for artistic play before setting to a lip-flattering finish that lasts all day. As seen on Lisa's models, Velveteen can be worn as a fluffy, soft lip stain or a full on, bold power pout. Velveteen Liquid Lip Colour is smudge-proof, budge-proof, non-drying, with no chalkiness or crumbling. Cruelty free and vegan.