The Colombian National Federation of Coffee Growers did a smart thing when they created Juan Valdez and his donkey Conchita in 1958. Prior to that, most people were unaware that Colombia grew and exported coffee-- which it has done since the late 1700s. Thanks to the Federation, Colombia is now one of the largest exporters of raw coffee, producing 11.5 million bags per year... and, Americans LOVE it ! The Colombian seeds in our line up have a pleasant acidity, are balanced and distinct, and our Traditional Roast-Style makes this coffee a throwback to the good ol' days. ~ Pairs GREAT with cream and sugar.